The 6th most popular social networking site among teens is a blogging website called Tumblr. It first began to develop in 2006 by founders David Karp and Marco Arment. When Tumblr was first launched in February 2007 the website had over 75, 000 users within the first 14 days of it being published; it was a big shock to Karp and Arment. In early June 2012, Tumblr joined in coalition for an advertising campaign with Adidas company; they launched an official soccer blog on Tumblr to promote Addidas as a sports company. Shortly after the collaboration with Addidas, Tumblr decided that there would be now paid advertising on the site. To add to that, on May 20, 2013, Yahoo announced it was going to buy Tumblr for $1.1 billion in cash. However, many Tumblr users were in disagreement and did not like the news which resulted in a petition by the users. They achieved close to 170,000 signatures in oppose to the new agreement. Although the success of the petition, on June 20, 2013, the deal was finalized.
The money making
Up to today, Tumblr has gained over $125 million of funding from different investors and companys around the world, such as Union Square Ventures, Spark Capital, Martin Varsavsky, Krum Capital, and other known investors. In 2012, Tumblr has made up to $13 million in revenue, and with all the success and goals they have achieved, the company is hoping to make $100 million by the end of this year.
Up to today, Tumblr has gained over $125 million of funding from different investors and companys around the world, such as Union Square Ventures, Spark Capital, Martin Varsavsky, Krum Capital, and other known investors. In 2012, Tumblr has made up to $13 million in revenue, and with all the success and goals they have achieved, the company is hoping to make $100 million by the end of this year.
On October 1, 2013, Tumblr held over 139.4 million blogs and more than 62.8 billion posts in total on the whole site. As of last month, over 86.1 million posts were created on the site each day. Tumblr visitors are most within the teen and college-aged categories, and most are under the age of 25. Also, Tumblr is most popular with females; in 2011, 53% of visitors were females according to an analysis by AddThis.
With over 199 employees, Tumblr lets you effortlessly share anything from posting text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything on your blog to the way you like it, from color to even background pictures and URL's. Until I researched Tumblr, I had no idea how fast the site had grown in popularity. Personally I don`t use Tumblr that often, but I do have an account. It`s a great site to research a variety of pictures on any subject, quotes, and even videos!
Tune in next week to find out the 4th most popular social networking among teens! Ill give you a hint, it starts with the letter Y....